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Pinterest Tips For Travel Bloggers (more followers, traffic & “pinfluence”)

Pinterest Tips For Travel Bloggers (more followers, traffic & “pinfluence”)

50 Pinterest tips for more followers, traffic and pinfluence. Optimise your PInterest pins, boards and profile.

50 Tips in 50 days – Ready to master Pinterest?

Travel is such a visual topic – therefore it lends itself well to the likes of Pinterest, Instagram & Facebook, the former two being populated massively with photos of interesting locations and places around the world.

Within these tips we look into the three key areas of Pinterest you should optimise (and beyond) to help attract more traffic to your travel blog;

1. Your Profile/account

2. Your Boards

3. Your Pins

 

Day 1/Tip 1 – Size & Dimensions of optimal Pins

Studies show the best performing pins are long, vertical pins with typically an aspect ratio of 2:3 (this means it is 3 parts long for every 2 parts wide) because they take up more room in the Pinterest stream. A minimum width of 600px means that when people open the image, it is nice and big.

Don’t forget to save the Pin below for future reference or share with friends…

Tip 1/Day 1 - What is the optimal dimensions for a pin? Research shows the most repinned pins are typically long, portrait images typically 2 parts wide to 3 parts long. Aim for rough image pin dimensions of 600x900px

Day 2/Tip 2 – Optimising for Pinterest & Google Search

When you pin something, it quickly becomes buried under newer pin/repins. So how do you extend the life of a Pin? Make it findable through search of course! By writing detailed and bespoke descriptions for each pin and including keywords & synonyms of keywords, your pin is more likely to be returned in search results when someone searches using those keywords.

Don’t know what keywords to use? Start typing phrases into the search bar and pay attention to the suggestions. You can also see study high performing pins to see how their descriptions are written for inspiration.

Don’t forget to save the Pin below for future reference or share with friends…

Tip 2/Day 2 - You can optimise pins for Pinterest & Google search to make pins findable by including keywords and synonyms in Pin descriptions.

Day 3/Tip 3 – Number & Recency of Repins Matters

Pins that feature in the top search results share common traits – they have often been repined many times, but importantly they have been repined recently. Encourage friends and followers to repin your most important pins or “inter-pin” your own to other relevant boards. Still not seeing the payoff? Consider trialing advertising for specific pins – 5 dollars or pounds can result in a couple of hundred repins (for good ones), just make sure you’re targeting the right people.

Don’t forget to save the Pin below for future reference or share with friends…

Tip 3/Day 3 - When it comes to coming out on top in Pinterest search results, number of repins and the recency of those repins really matter! Get your friends involved or promote your important pins with a small ad budget.

Day 4/Tip 4 – Be Visible Throughout the Day

People are online 24 hours a day. There’s people online while you’re sleeping. If you are only active for half an hour every morning say, only people active at the same time each day will see your pins in their stream – which is a very small subset of people! Try mixing up your activity and spreading out your activity throughout the day – 5 mins in the morning, 5 mins during your lunch break, 5 mins before bed …you get the picture!

Don’t forget to save the Pin below for future reference or share with friends…

Tip 4/Day 4 - Spread out your pinning and activity throughout the day to capture the attention of people on different timezones!

 

Day 5/Tip 5 – Use A Scheduling Tool To Post On Autopilot

You can be forgiven for not getting up throughout the night to repin a few things. There are several tools that allow you to “save up” a few pins in a pipeline which are automatically posted on your behalf at times chosen by you. I use the “Like” feature to collect a few pins and throw them into Buffer (free) to post up to 10 pins during the night at set intervals allowing me to “be visible” to the big Australian and US market.

Don’t forget to save the Pin below for future reference or share with friends…

Tip 5/Day 5 - Buffer is a great "autopilot" tool to pin up to 10 images while you're not near your computer. This makes you "active" even while you're asleep!

 

Day 6/Tip 6 – Find Out YOUR Best Time To Pin

OK, last ‘Buffer’ tip for a while (promise). There are a lot of infographics and “stats” out there misinforming people when the best time to pin is. Some say Saturdays after 8pm, others day Thursday lunchtimes. The truth is it fully depends on when YOUR audience is active and looking for content – and this will change depending on your niche and where in the world they are.

As we said yesterday, Buffer allows you to schedule things throughout the 24-hour day, but we didn’t say it would give you stats on performance for each pin. Try scheduling for different times of the day and see which ones tend to get the best engagement.

#Note: Buffer for Pinterest is Free for a 14 day trial. Also, I am not affiliated with them in any way, I just think the tool is awesome!

Don’t forget to save the Pin below for future reference or share with friends…

Tip 6/Day 6 - Find out the best day/time to pin for YOUR audience. Don't follow the 'stats' blindly, use Buffer's report data to tell you what times your audience is most active and engaged.

Day 7/Tip 7 – Boards Can Also Be Optimised for Search

For every new board you create (and I recommend you make lots of niche boards rather than boards with all-and-sundry chucked in) make sure you write a keyworded description that tells people what your board is about. To do this, go to your account and hover over a chosen board and click the edit button. While you’re at it, pick a good cover photo and assign it to a topic category.

Lastly, and most importantly, title your board properly. Rather than just “Europe” go more granular with something more appropriate like “Travel: European Cities For Weekend Breaks & Short Holidays” – this not only explains what the board is about but also you’re not competing with the million other boards called “Europe” and you could show in search results for things like “city breaks”, “European cities”, “Holidays in Europe”, “Travelling in Europe” etc.

Don’t forget to save the Pin below for future reference or share with friends…

Day 7/Tip 7 - Optimise your board titles, descriptions & cover image to show in results for more Pinterest searches and make your boards more click-worthy than others.

Day 8/Tip 8 – “Blog/Pin/Article/Infographic of the Day” Boards

“Blog of The Day” boards are a good place to store the best content you find around the web by some of the best bloggers – and to others, they suggest a high caliber of content. By telling authors of the content that their latest post made it into your board is a good way to get on their radar.

Once posted, notify the author via a blog comment or Tweet – they’ll not only be flattered but their ego will make them want to check you our too. This can be a good way to start relationships and get followed by influencers (or ‘Pinfluencers’!).

You can set up multiple boards with this theme such as “Infographic of the Day”, “Travel Article of the Week”, “Recipe of the Day”, “Money Saving Tip of the Day” etc. …or perhaps “Pinterest Tip of the Day”?

Don’t forget to save the Pin below for future reference or share with friends…

Day 8/Tip8 - Create "Blog/Pin/Infographic of The Day" boards and save only your most favourite content to them. Once done, notify the author via a blog comment or Tweet - they'll not only be flattered but their ego will make them want to check you our too. This can be a good way to start relationships and get followed by influencers (or 'Pinfluencers'!).

Day 9/Tip 9 – ‘Like’ To Save For Later

I use the Like functionality for bookmarking. As my boards get full quickly, I can save and access ‘Liked’ pins (in the separate Like section) to bookmark things I want to read later (or add to “Blog of the Day”), and more crucially for things I want to schedule to add to a board later or for content for. The ‘Like’ section can be used for storage before committing a pin to a specific board and writing an optimised description.

Lastly, you might use the Like functionality because you don’t have a relevant board set up yet. Boards with only several pins look unloved and don’t perform particularly well so waiting until you have 30+ pins to launch a board is a good idea. Until then you can either keep it private …or you can collect pins using ‘Like’!

Don’t forget to save the Pin below for future reference or share with friends…

Day 9/Tip 9 - Use the 'Like' functionality for bookmarking content for pinning later. You might use it because you haven't got time to write an optimised pin description, you simply don't have a relevant board yet or for scheduling purposes.

Day 10/Tip 10 – Bio Links

Because Pinterest is a channel where anyone can be visible immediately (regardless of how many pins and followers you have) it is often reported as the best referral source by many bloggers and site owners. People will check out pinners that look interesting so make sure you give them something else to learn more about you by linking to your site and blog in your bio.

It goes without saying but be sure to supplement your bio links with a really interesting introduction about you (coupled with a good profile image) – something that builds intrigue and interest to incite link clicks.

Don’t forget to save the Pin below for future reference or share with friends…

Day 10/Tip 10 - Because Pinterest is a channel where anyone can be visible immediately (regardless of how many pins and followers you have) it is often reported as the best referral source by many bloggers and site owners. People will check out pinners that look interesting so make sure you give them something else to learn more about you by linking to your site and blog in your bio.

Day 11/Tip 11 – Convert to a Business Account

You don’t have to be a “business” to have a business account on Pinterest and there are lots of perks to doing so. If you are serious about driving traffic to a website or blog and serious about Pinterest as a channel there are no downsides – and it is very easy to do so, in fact you’ve probably already seen the “Convert…” CTA at the top of your profile.

You’ll get:

  • A nice big link to your website
  • Useful data on your pins, followers and referral traffic
  • Access to the Ad platform
  • Access to beta features
  • Branding (rather than using your real first name/last name, you can specify your blog name)
  • Lots of learning material from Pinterest for marketing ideas

Don’t forget to save the Pin below for future reference or share with friends…

Day 11/Tip 11 - Convert to a Business Account. You don't have to be a "business" to have a business account on Pinterest and there are lots of perks to doing so. If you are serious about driving traffic to a website or blog and serious about Pinterest as a channel there are no downsides - and it is very easy to do so, in fact you've probably already seen the "Convert..." CTA at the top of your profile.

 

Day 12/Tip 12 – Follow Your ‘Competitors’ Followers To Get Follow Backs.

Gaining followers can be as easy as following others – by getting on their radar (the right radars) you can slowly but surely increase awareness of your profile/brand to your ideal audience. See who is following similar profiles to yours and start there – their interests in you and your ‘competitor’ will likely overlap.

Don’t forget to save the Pin below for future reference or share with friends…

Day 12/Tip 12 - Gaining followers can be as easy as following others - by getting on their radar (the right radars) you can slowly but surely increase awareness of your profile/brand to your ideal audience. See who is following similar profiles to yours and start there.

Day 13/Tip 13 – Pick A Niche Focus For Boards

When people use Pinterest Search, they usually have a particular topic in mind. Rather than searching for “travel” or “places” they will more likely search for “Barcelona” or “honeymoon ideas”. If you present a board with all-and-sundry in it, people will overlook you because you are not catering for their needs at the time. If they are planning their beach honeymoon they will investigate (and follow) boards solely focused on “exotic honeymoon ideas”, “luxury beach honeymoon”, “best honeymoon destinations” and so forth.

If you use Pinterest pinning to save inspiration for later, its fine – however, if you are pinning to grow your following or a brand, you need to curate boards around very niche topics and aim to be the best board for that topic. The more niche the better in my opinion because it lowers the competition.

Don’t forget to save the Pin below for future reference or share with friends…

Day 13/Tip 13 - If you are pinning to grow your Pinterest following or a brand through Pinterest, you need to curate (lots of) boards around very niche topics and aim to be the best board for that topic. The more niche the better in my opinion because it lowers the competition.

Day 14/Tip 14 – Keep Boards Buzzing

People follow boards that are “ready made” resources and collections – hand curated over time to contain the best pins on a particular subject. The don’t tend to follow boards that look like a “work in progress”. Make sure that all of your boards contain a decent amount of popular, unique and high-quality pins (I aim for 30+). If they aren’t ready for prime time, keep them set to private until you’re happy to release them into the wild!

Don’t forget to save the Pin below for future reference or share with friends…

Day 14/Tip 14 - Keep Boards Buzzing - People follow boards that are "ready made" resources and collections - hand curated over time to contain the best pins on a particular subject. The don't tend to follow boards that look like a "work in progress".

Day 15/Tip 15 – Make Pinning Your Content Easy

You know the reason people aren’t pinning your great content? Because there is no easy way to. Unless your readers all have the Pin plugin downloaded to their browser, you’re missing out on a trick.

If you have ‘pinnable’ imagery within your content make sure you have share buttons built into your blog – whether these appear at the top or the bottom of the article – and try and accompany the share buttons with a call to action that reads something like “Your friends will love this, share now!” or “Don’t forget to Pin this for later” (or whatever fits with your brand). Placement is everything however; by installing share buttons that scroll as the user scrolls down means they’ll always be visible – dramatically improving the chances that a reader will share your content.

My top tip, and you will see this evident on my blog, is installing the SumoMe plugin which is a suite of free tools that work on any website/blog – particularly the “Image Sharer” tool which overlays share buttons of your choice on your images when they come into view. Sometimes, all people need is a little reminder!

Don’t forget to save the Pin below for future reference or share with friends…

Day 15/Tip 15 - You know the reason people aren't pinning your great content? Because there is no easy way to. Unless your readers all have the Pin plugin downloaded to their browser, you're missing out on a trick. Install pin buttons on your site/blog (such as the SumoMe "Image Sharer" tool) to encourage native shares.

Day 16/Tip 16 – Pin For Later Links

“Content is cheap and therefore attention is expensive”. Have you noticed we’re reading long articles in full less and less? People simply don’t have the time – especially with all the other online distractions fighting for attention.

One way to bring people back to your content is to remind them to bookmark it by creating a link to the pin on Pinterest and adding a “Pin for Later” call-to-action. Many people have boards where they bookmark or save content they want to go back to at some point and the CTA reminds them to do so.

Don’t forget to save the Pin below for future reference or share with friends…

Day 16/Tip 16 - People simply don't have the time for long articles especially with all the other online distractions fighting for attention. One way to bring people back to your content is to remind them to bookmark it by creating a link to the pin on Pinterest and adding a "Pin for Later" call-to-action. Many people have boards where they bookmark or save content they want to go back to at some point and the CTA reminds them to do so.

 

Day 17/Tip 17 – Try ‘Mosaic’-style Pins

Mosaic or multi images can perform better than single-image pins so consider creating collages or groups of appropriate images to capture more attention and tell more of a story with each pin.

Don’t forget to save the Pin below for future reference or share with friends…

Day 17/Tip 17 - Mosaic or multi images can perform better than single-image pins so consider creating collages or groups of appropriate images to capture more attention and tell more of a story with pins

Day 18/Tip 18 – Pins With Text Overlays

If you are linking to blog posts or content, try pins with different ‘click-bait’ titles for each post. You can also experiment with different fonts to see what resonates with your audience.

Don’t forget to save the Pin below for future reference or share with friends…

 

Day 18/Tip 18 - If you are linking to blog posts or content, try pins with different 'click-bait' titles for each post. You can also experiment with different fonts to see what resonates with your audience.

 

Day 19/Tip 19 – Apply For ‘Rich Pins’

Ever wondered why some pins have logo icons, bold titles and author? These are rich pins which any blogger can apply for. You need to have a business profile before getting these extra details and applying some meta tags to your blog. WordPress users can easily implement these using the Yoast SEO plugin or similar.

More information here: Pinterest Rich Pins.

Don’t forget to save the Pin below for future reference or share with friends…

Day 19/Tip 19 - Rich Pins are available to those with a Pinterest for Business account which, once set up using meta tags, enables your pins to stand out with bold titles, author, description and logo.

Day 20/Tip 20 – Use Bright Images

Pinterest slightly darkens images upon upload so in order to make yours stand out, try increasing the brightness and contrast of your images.

Don’t forget to save the Pin below for future reference or share with friends…

Day 20 / Pin 20 - Brighten up your images. Pinterest slightly darkens images upon upload so in order to make yours stand out, try increasing the brightness and contrast of your images.

Day 21/Tip 21 – Follow Boards (Not People)

Your Pinterest feed or ‘stream’ is the go-to place when looking for inspiration or content to re-pin. The content that makes it into your stream is determined by the people/boards you follow and content Pinterest deems similar. Make sure you maintain a relevant feed by following boards by subject rather than random people who pin a variety of content.

Don’t forget to save the Pin below for future reference or share with friends…

Day 21/Tip 21 - By following niche Pinterest boards instead of generic 'people' accounts you keep your stream populated with appropriate content.

Day 22/Tip 22 – Download The Pinterest Browser Button

Populate your boards as you surf the net. Be the one to discover the next viral pin/image by keeping your Pinterest button close. Whichever browser you use, you can install the Pin button here.

Don’t forget to save the Pin below for future reference or share with friends…

Day 22/Pin 22 - A Pin button in your browser allows you to carry Pinterest everywhere with you to collect unique and new content that has yet to be pinned before.

Day 23/Tip 23 – Pin Using the 80/20 Rule

By making sure (at least) 80% of your pins are of 3rd party content you’ll not only keep your boards full of varied content but you’ll be seen as a trend setter or taste maker and you’ll win many more followers this way.

No one likes the person who just pins their own stuff to further their own blog or brand. Curators of the best boards seek content from many sources to keep them fresh and alive.

Don’t forget to save the Pin below for future reference or share with friends…

Day 23/Tip 23 - The 80/20 Rule - By making sure (at least) 80% of your pins are of 3rd party content you'll not only keep your boards full of varied content but you'll be seen as a trend setter or taste maker and you'll win many more followers this way.

 

Come back for tomorrow’s pin or follow the #Pinterest50 board on Pinterest!